I was watching the "head" of a group of editors a few days ago and while I waited for some photos to come in ("Can you do that moving pictures things like in documentaries?") I watched this person export a sequence, rename it, then compress it to the various formats the client needed then rename it again.
Then I watched him do it again.
And I realized what bugged me about it. I tend to name my sequences the final output file name right from the get go.
For example in my Bin, I'd have a sequence named along these lines:
An example would be
So when it's exported from the timeline it becomes:
That way when I transcode it to something like H.264 or whatever (NO...NO WMVs! Not anymore!) it ends up in a handy name, with notations with version number and no spaces or weird characters that occasionally screw up FTP servers and email links and other various and sundry tend-to-go-wrong-unexpectedly-thingys.
I'll even mention what file type it is on the flashdrive/DVD/HD I hand them right in the file name sometimes:
What the guy I was watching was doing was changing:
Tyrell Corp Nexus 07promotion with New VO
into something like
by renaming it in the Finder each time.
My advice: name your sequences something that you won't have to edit later to send to the client or their FTP/cloud/server whatever.