Friday, June 17, 2011

FCPX Apparently "Not Ready for Professional Use"...yet.

"Whenever you've got something which is that big a re-write, stuff gets changed, stuff gets left out, stuff gets added later because they can't get it all re-written and I guarantee you that on day one when the dot zero release ships it will not be ready for professional use. 

Apple has a very poor track record of perfect dot zero releases. So for those of you saying: "this is without a question the second coming, I'm going to bet the ranch, I'm buying this the day it's released and God help me I'm plunging forward whether it's ready or not" -- I want your clients. 

I think there is only one company on the planet that could rethink non-linear editing like this. I think it's Apple. It's not ready for prime time. First it's not ready because it isn't shipping, then when it is shipping it's time for us to experiment."

Larry Jordan said recently.

Later on he expanded upon his remarks but said some interesting things:

"Based on what I learned during my conversations with Apple, I believe this release provides us with an opportunity for a large step forward."

An opportunity (to me at least) is not the same as the actual "large step forward."

Wait till it drops and I think your jaw will drop for one of two reasons at the dot zero release of FCPX.

Of course, a few months from now, after some FCPX updates all of this will be moot, but fun to look back on.

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